About
Professor Hee-Sup Han is a distinguished academic in the field of hospitality and tourism management, currently serving as a Full Professor at Sejong University's College of Hospitality and Tourism Management since 2013. He has held visiting positions at The Hong Kong Polytechnic University's School of Hotel and Tourism Management (2019) and previously served as Assistant Professor at Dong-A University's Department of Tourism Management (2009-2013) and as Adjunct Professor at Kansas State University's Department of Hospitality Management (2007-2008).
His academic credentials include a Ph.D. (2007) and M.S. (2005) from Kansas State University, and a B.S. (2000) from Dankook University. Professor Han has established himself as a leading authority in hospitality and tourism research with an impressive publication record of over 642 research outputs.
Professor Han's research focuses on diverse areas within hospitality and tourism, with particular emphasis on hotel and restaurant marketing, consumer behavior, Muslim tourism, cultural and heritage tourism, airline and cruise tourism, medical tourism, and green marketing. His work consistently explores the intersection of sustainability, consumer psychology, and industry practices, contributing significantly to the advancement of knowledge in these fields.
His extensive publication portfolio demonstrates a strong trend toward sustainability-focused research, with increasing attention to environmental, social, and governance (ESG) factors, corporate social responsibility in tourism contexts, and the implementation of sustainable practices across various tourism sectors including airlines, hotels, and heritage sites. Recent work also explores emerging technologies in tourism, cryptocurrency payments, and service automation.
- Highly cited researcher of the world in social science (Top 1%) - 2019-2023
- Most productive author of the world (6th place) - Journal of Business Research
- Most cited author of the world in hospitality and tourism (2nd place) - International Journal of Hospitality Management
- Most prolific author of the world in the hotel sector (4th place) - Journal of Hospitality & Tourism Research
- World's most influential researcher for 2019-2023 (awarded by Web of Science Group - Clarivate)
Professor Han's research has significant practical implications for the tourism and hospitality industry, with numerous studies providing actionable insights for destination marketers, hotel managers, and airline executives. His work bridges theoretical frameworks with real-world applications, particularly in understanding consumer decision-making processes and developing effective sustainability strategies. He leads the Hospitality & Tourism Development Lab at Sejong University, which serves as a hub for innovative research in tourism development and hospitality management.

