Heather Physioc

Heather Physioc serves as Group Director of the Discoverability group at VMLY&R and is an Adjunct Professor at the University of Kansas, teaching Digital Marketing at the master's level. She leads teams specializing in Organic Search, Paid Search, and Performance Content strategies.

Her research examines digital marketing ecosystems, particularly search engine optimization, paid media strategies, and performance analytics.

Education

• Bachelor's in Strategic Communication, University of Missouri
• Executive MBA, Rockhurst University

Professional Recognition

• 2019 NextGen Leader (Kansas City Business Journal)
• Rising Star (The Business Journals)

She is an international speaker at marketing conferences including MozCon, SearchLove, and BrightonSEO.