Haytham Siala

Dr. Haytham Siala is a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London's School of Business and Management. He serves as Programme Co-Director for the MSc in Marketing and Digital Communications and is the EDI Co-Lead for the School. With a PhD in Information Systems from Brunel University, his career includes leadership roles at Newcastle University, University of Surrey, and Cranfield School of Management.

• Education: PhD in Information Systems (Brunel University, UK)

His research focuses on digital marketing strategies, technology-enhanced learning, AI ethics in healthcare, and brand management. He explores cultural influences on consumer behavior and the responsible use of technology in education and healthcare.

Publications highlight interdisciplinary work in journals like Social Science & Medicine and Journal of Business Ethics, addressing topics from AI in healthcare governance to 3D learning models for ethics education.

• Grants/Advising: Supervises doctoral students in digital marketing, brand equity, and technology ethics
• Labs/Teams: Member of MINDS (Marketing Insights & Digital Societies)