Harald Pol

Harald Pol is a Professor of Marketing and Entrepreneurship at the University of Groningen, affiliated with the Marian van Os Centre of Expertise Entrepreneurship. His research focuses on customer relationships, sustainable marketing, and digital service innovation. He holds a PhD in Economics and Econometrics from the University of Twente (2017).

Recent research emphasizes customer experience in the digital age, privacy dynamics, and the role of transparency in building lasting customer relationships. He leads the 2025-2027 project 'De Menselijke Maat in Digitale Dienstverlening,' exploring human-centric service design in digital contexts. His work has been featured in media outlets like NIMA and Frankwatching, addressing topics such as sustainable consumer behavior and ethical marketing practices.

• Education: PhD in Economics and Econometrics (University of Twente, 2017)

Awards: N/A. Active in advising PhD candidates and collaborating internationally on customer-centric research.