Han Chen

Dr. Han Chen is a Lecturer in the Department of Marketing at Monash University. Their research focuses on integrating quantitative methods with marketing theory to address consumer behavior challenges.

• Marketing Mix
• Marketing Models
• Machine Learning
• Marketing Analytics
• Consumer Decision Making
• Behavioral Economics

Dr. Chen's work emphasizes data-driven approaches for optimizing marketing strategies and understanding decision-making processes. They specialize in applying computational techniques to marketing analytics problems.