Hajrija Dergic

Hajrija Dergic is a Senior Lecturer at Buckinghamshire New University, serving as Course Leader for BA (Hons) Digital Marketing and BA (Hons) Marketing. She holds roles in teaching teams for MA International Brand Management, MA Sustainable Business, and MSc programs. Prior to this, she worked with SMEs on European-funded projects focusing on sustainability and business growth, while serving as a Non-Executive Director at Wolverhampton Homes' Communities and Services Team. She is a Senior Fellow of the HEA and Associate Member of the Chartered Institute of Marketing.

Education: BA in Business and Marketing Management, MSc in Marketing (University of Wolverhampton), and currently pursuing a PhD in Marketing.

Research interests include business strategy, sustainability, and diversity initiatives. She launched the Women in Business initiative at the University of Wolverhampton, recognized with a Vice Chancellor's Award. Her work combines marketing expertise with community engagement, emphasizing carbon reduction and inclusive practices.

Awards: Highlighted by her Vice Chancellor's Award for championing equality and diversity. No grants or labs specifically mentioned, but her roles involve strategic collaborations with Housing Associations and local businesses.