Haiyan Hu

Dr. Haiyan Hu is an Associate Professor of Marketing at the Earl G. Graves School of Business and Management, Morgan State University, since 2010. She holds a Ph.D. in Consumer Behavior from the University of Wisconsin-Madison (2002) and an M.Sc. from Dong Hua University. Her research focuses on shopper marketing, store image, cross-cultural consumer behavior, and transformative consumer research topics like solitude pursuit and mindfulness. She teaches marketing courses including Principles of Marketing, Consumer Behavior, and Research Implementation (Ph.D. level).

Her work bridges marketing and technology, with publications in journals such as the Journal of Association for Consumer Research, Journal of Business Research, and Journal of Advertising Research. Dr. Hu’s research emphasizes practical applications in retail environments and global marketing challenges.