Gözde Baycur

Asst. Prof. Dr. Gözde Baycur is affiliated with the Faculty of Economics and Administrative Sciences at Yeditepe University, where she serves as an Assistant Professor in the Department of International Trade and Business. Her work bridges digital marketing trends with international business dynamics.

Education:
• PhD in Business Administration (2022), Boğaziçi University, dissertation: '#Paidpartnership: How do influencers shape customer decision journey?'
• Master of Business Administration (2015), Dokuz Eylül University, thesis: 'The relationship of lovemarks with brand experience and brand equity'
• Bachelor of Economics (2011), Boğaziçi University

Gözde Baycur specializes in Digital Marketing, focusing on Social Media Marketing and Influencer Marketing. Her research explores how digital trends reshape Consumer Behavior, Brand Equity, and International Trade dynamics.

Her recent publications include analyses of Influencer Marketing strategies and Conflict Management in Digital Business, reflecting her expertise in adapting traditional Business Management frameworks to modern digital environments.