Gustavo Quiroga Souki

Gustavo Quiroga Souki is a university professor holding a Post-Doctorate and Doctorate in Management and Administration with a focus on Marketing. He has over 25 years of academic experience across teaching, research, and student supervision (59 advisees). Currently affiliated with the Faculty of Economics at the University of Algarve and Ismat – Lusófona, he coordinates multiple ongoing research projects including eWOM antecedents in hospitality, sustainable territorial governance, and organic food buying intentions. His work emphasizes consumer behavior, digital marketing, and organizational strategy.

• Education:
• Post-Doctorate in Management (Marketing) - University of Algarve
• Doctorate in Administration (Marketing, Strategy and Organisations)

Research focuses on consumer engagement in digital platforms, service quality perception in tourism, and strategic marketing. His recent publications in journals like Journal of Research in Interactive Marketing and The TQM Journal explore topics like eWOM dynamics, hotel guest experiences, and brand equity through video sharing.

Active in collaborative projects with institutions in Brazil and Portugal, he leads teams addressing territorial governance and food industry challenges. Projects include 'Cognitive, Affective and Behavioural Repercussions of Perceived Quality in Tourism Vocational Education' with a multidisciplinary team.