About
Guoste Pivoraite is a Doctoral Researcher and Associate Lecturer at the University of Plymouth Business School within the Faculty of Arts, Humanities and Business. She holds dual roles in teaching and research, overseeing capstone projects and managing research activities. Her teaching responsibilities include courses such as International Marketing, Marketing for a Digital World, Digital Analytics and Marketing Research, and Business and Management: A Global Perspective.
- Current teaching modules: MKT316SL, MKT5003, MKT6003, MKT7003, STO4002, PBS7000/PBS7000J
- Previous teaching modules: MKT7001, STO4001, STO6008J, STO7006, STO7009, Pre-Masters Research Skills
Her research interests focus on digital transformation in marketing strategies, global business environments, and data-driven decision-making in organizations. She actively contributes to the development of analytical frameworks for modern business challenges through her teaching and project supervision.
