Guido Hertel

Prof. Guido Hertel is Professor of Organizational and Business Psychology at the University of Münster, leading research on workplace dynamics and digital transformation. His research bridges psychology and organizational science with practical applications in modern work environments.

Research interests focus on psychological mechanisms in evolving work contexts:

• Leadership in virtual environments and algorithmic management
• Motivation dynamics across team structures and lifespan development
• Trust formation in human-technology interactions
• Ethics and social dynamics in negotiations
• Crisis management and organizational resilience

Publications demonstrate consistent focus on empirical investigations of work behavior, with recent emphasis on AI integration, pandemic impacts, and refugee integration. Methodological approaches include longitudinal studies, meta-analyses, and mixed-methods designs examining micro-level psychological processes in organizational contexts.

Laboratory research examines human behavior through experimental paradigms, field studies in professional settings, and technology-mediated interaction analysis. Current work explores trust calibration in AI-mediated decision systems and motivational adaptations in hybrid work arrangements.