Guia Beatrice Pirotti

Guia Beatrice Pirotti serves as Associate Professor of Practice in Strategy & Operations at SDA Bocconi School of Management and Deputy for Research in the Strategy & Operations Area. She concurrently holds a part-time lecturer position in Business Strategy at Bocconi University's Department of Management and Technology. Previously, she managed External Relations for the Master in Food & Beverage.

Her research focuses on competitive strategies, internationalization strategies, and scenario planning, with specialized interests in food management, organizational resilience, purpose-driven leadership, and business model innovation in mature industries. Recent investigations explore social strategy development in BCorps and premiumization in foodservice.

She has authored influential works including Resilient Organizations: Responsible Leadership in Times of Uncertainty (Cambridge University Press) and Il cibo di domani (Egea), with publications appearing in journals such as Economia & Management and Harvard Deusto.