Gregg Sparkman

Gregg Sparkman is an Assistant Professor of Psychology at Boston College, specializing in the psychology of social change. His work focuses on interventions addressing environmental challenges, health, and social inequity, emphasizing social influence, identity, and moral reasoning. He leads the Social Influence & Social Change (SISC) Lab, collaborating with non-profits and governments to develop scalable solutions through national surveys and field studies.

Research Interests: Sparkman's research explores motivations for behavior change, advocacy strategies, and the role of social norms in driving systemic change. Key areas include climate communication with religious leaders, energy conservation in developing nations, and institutional signaling in sustainability efforts.

Publications highlight dynamic norm interventions, cross-cultural comparisons of proenvironmental behavior, and the application of psychological insights to global climate policy. His lab actively engages with organizations to bridge academic research with real-world impact.

Future Directions: Sparkman is accepting graduate students to advance work on behavioral spillover effects, institutional credibility in climate advocacy, and culturally adaptive interventions for sustainable diets. His recent projects emphasize global collaboration through initiatives like the International Climate Psychology Collaboration.