Graham Ferguson

Dr. Graham Ferguson is a Senior Lecturer at Curtin University's School of Management and Marketing within the Faculty of Business and Law. He transitioned from a 17-year career in marketing and consulting roles at organizations like Futuris Group and Ajilon, becoming an academic in 2012. His research focuses on societal marketing, particularly the experiences of marginalized groups such as ageing consumers, people with disabilities, and those with mental health challenges. Key roles include leading the Advertising Teaching Stream, directing the Unheard Consumers Research Cluster, and managing the Lived Experience Lab and Ageing Lifestyle Research initiatives.

• Education: Not explicitly listed, but his career transition suggests advanced qualifications in marketing or related fields.

His research interests emphasize revealing 'unheard' consumer experiences to drive marketplace inclusivity through innovation and policy changes. He has pioneered studies on technology adoption barriers among older adults, customer perceived value in retirement living, and the role of lived experience in healthcare marketing.

Notable awards include the School Research Paper of the Year (2017) and Faculty Industry Research Project of the Year (2019). His publications span academic journals like Australasian Marketing Journal and Journal of Vocational Education and Training, with a focus on applying qualitative and quantitative methods to societal marketing challenges.

• Advising & Grants: Mentors students in applied marketing research and collaborates on industry projects. Specific grants or student advising details are not detailed in the provided text.

Dr. Ferguson leads the Lived Experience Lab, which integrates consumer narratives into market research, and contributes to the Ageing Lifestyle Research group exploring housing and technology solutions for older adults. His work bridges academic research with practical industry engagement to address systemic biases in marketplaces.