Gooyong Kim

Dr. Gooyong Kim is an Associate Professor in the Department of Humanities at Cheyney University, specializing in Communication Arts. His research critically examines the intersections of media, culture, and power structures in contemporary South Korea, with emphases on K-pop, neoliberalism, gender, and digital activism.

Research Focus: Kim analyzes how cultural industries like K-pop reinforce neoliberal ideologies and patriarchal norms, while also exploring grassroots resistance through digital media. His work spans:

• Critical discourse analysis of K-pop's global influence
• Gender politics in Korean media and idol culture
• Online mobilization in social movements (e.g., Candlelight Protests)
• Neoliberal feminism's manifestation in popular music

Publications: Kim's recent articles (2017–2023) demonstrate consistent focus on Korean media ecosystems. Key trends include:

• Theorizing cultural hybridity/hyperreality in K-pop
• Examining digital activism's role in political change
• Critiquing neoliberalism's impact on gender representation
• Historical analysis of cinematic activism