Gizem Ceylan

Gizem Ceylan is an Assistant Professor of Marketing at the Max M. Fisher College of Business, The Ohio State University. Her research bridges experimental and computational methods to analyze consumer information-sharing behaviors on social platforms and design interventions for healthier, more sustainable food choices.

• Ph.D. in Marketing, University of Southern California
• M.A. in Psychology, New York University
• B.A. in Business Administration, Bogazici University

Her work examines how algorithmic reward systems perpetuate misinformation sharing, with findings highlighted in Forbes, The Conversation, and PNAS. She previously held leadership roles in consumer insights at Procter & Gamble and Estee Lauder Companies, managing product categories across four continents.

Recent publications focus on:

• Algorithmic reinforcement in misinformation spread
• Visual-verbal redundancy in consumer reviews
• Carbon footprint miscalibration in food choices
• Behavioral interventions via accuracy incentives

She also engages in public outreach through Teyit.org and has presented at prestigious venues including the Nobel Prize Summit and Association for Psychological Science conferences.