Gina Neff

Professor Gina Neff is a Professor of Responsible AI at the Digital Environment Research Institute (DERI), Queen Mary University of London. She specializes in the ethical and societal implications of emerging technologies, particularly AI's impact on democracy, digital rights, and creative industries. Her work bridges academic research, policy-making, and industry collaboration.

She holds dual roles as Deputy CEO of Responsible AI UK (a £33M initiative) and Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge. These roles emphasize her commitment to shaping AI governance frameworks and fostering democratic accountability in technological innovation.

Her research focuses on AI ethics, digital policy, and sociotechnical systems. Key themes include mitigating harmful algorithmic practices, protecting creative sector rights in the AI era, and ensuring equitable technological development. Neff has advised governments and organizations on AI regulation, misinformation mitigation, and data governance.

Recent initiatives include leading the ESRC’s Digital Good Network and contributing to UK policy consultations on copyright and AI. She frequently engages with media and policymakers, advocating for transparent, human-centered approaches to technology.