Gillian Hopkinson

Professor Gillian Hopkinson is a faculty member at the Lancaster University Management School (LUMS), specializing in Marketing. She holds a PhD from Bradford University and previously worked in the tourism industry, shaping her focus on marketing channels and organizational relationships. Her research emphasizes narrative analysis, power dynamics, and sensemaking in complex systems, particularly within food controversies (e.g., GM foods, sugar regulation) and retail networks.

Her academic roles include teaching courses like 'Routes to Market' and 'Managing Marketing Channels,' though currently on study leave. She collaborates with sector-wide groups (e.g., Retail Alcohol Standards Group) and has contributed to policy initiatives like reducing youth alcohol sales. Her external roles include co-convening Critical Management Studies tracks and serving as an Associate Editor for the Journal of Marketing Management.

Research projects include studies on cashiers’ behaviors in alcohol sales, young consumers’ life narratives, and conflict in franchised networks. Awards include the 'Best Competitive Paper Award.' She advises PhD students on food system topics and maintains active involvement in interdisciplinary debates on neo-liberal food systems.