Gidraph Michuki

Dr Gidraph Michuki is a Senior Lecturer in Marketing and Digital Marketing at The Claude Littner Business School, University of West London. With over a decade of UK higher education experience, he combines academic rigor with practical expertise, holding a Postgraduate Certificate in Academic Practice (HE) and Chartered Marketer status from The Chartered Institute of Marketing (2007).

• Fellow of the Higher Education Academy (FHEA)
• Fellow of the Chartered Management Institute (FCMI)
• Member of the Chartered Institute of Marketing (MCIM)
• Chartered Marketer status (CMktr, 2007)

His research and teaching focus on Marketing Theory, Digital Marketing, and Business Studies, informed by his postgraduate qualifications in marketing and management. His pedagogical approach emphasizes facilitating learning for a diverse global student cohort.

Dr Michuki contributes to the academic community through affiliations with professional bodies like the Consumer Culture Theory Consortium and by teaching courses spanning undergraduate to doctoral levels, including:

• BSc (Hons) Marketing and Social Media
• MSc Digital Marketing
• DBA Doctor of Business Administration
• PhD Business