Geumchan Hwang

Geumchan Hwang is an Associate Professor in the Department of Human Performance and Health Education at Western Michigan University, where he also serves as Graduate Program Coordinator. His research focuses on sport consumer behaviors and crisis management in sport.

• Ph.D., University of Minnesota
• M.B.A., University of Missouri
• M.S., University of Missouri
• B.S., Korea University

Dr. Hwang's research explores key dynamics in sport management, including consumer psychology and organizational crisis response strategies within sports environments. His work contributes to understanding behavioral patterns and risk mitigation in the sports industry.