Gerrit Antonides

Gerrit Antonides is a Professor at Wageningen University & Research and an external employee at WASS. He actively supervises PhD candidates and contributes to research in behavioral economics, agricultural economics, and household finance. His work spans empirical studies in China and the Netherlands.

• Role: Promotor/Co-promotor in 15 PhD projects
• Collaborations: Partnerships with Utrecht University of Applied Sciences and institutions in China

His research interests focus on the intersection of economic decision-making, behavioral psychology, and sustainability. Key themes include:

• Pro-environmental behavior and energy-saving interventions
• Smallholder economics, agricultural production, and rural development
• Household financial management and vulnerability
• Personality traits influencing economic and agricultural outcomes
• Consumer behavior and sociodemographic factors
• Policy design using behavioral insights

The trends in his recent publications (2024–2025) highlight collaborations with Chinese rice farmers, marital dynamics in Chinese households, and behavioral approaches to financial education. His work often applies econometric models (e.g., Logit, Difference-In-Differences) and psychological frameworks like the Five-Factor Model.

As an advisor, Antonides has supervised PhD projects on topics such as farm scale enlargement in rural China, poverty and food security, and energy-saving behavior. His editorial roles include serving on the editorial board of the Journal of Economic Psychology and contributing to conferences.