Gerlinde Fellner-Röhling

Gerlinde Fellner-Röhling is a Professor of Microeconomics and Digitalization at the Vienna University of Economics and Business (WU), Department of Economics. Her research focuses on behavioral and experimental economics, investigating decision-making processes, market functioning, and digitalization's social impact. She serves as Associate Editor of the Journal of Behavioral and Experimental Economics and Co-Editor of Empirica. Her work bridges behavioral insights with digital economics, exploring topics like biofeedback in decision-making and workplace control mechanisms.

Education

• Dr.rer.pol. in Economics, Friedrich Schiller University Jena (2001–2004)
• M.Sc. in Economics, University of Vienna (1995–2001)
• M.Sc. in Psychology, University of Vienna (1995–2002)

Her research interests include behavioral finance, economic psychology, and the intersection of technology with economic decision-making. Notable projects include the Vienna Doctoral College on Digital Humanism and investigations into tax compliance and cognitive hierarchies. She has received awards such as the WU Innovative Lehre 2023 and Universitätslehrpreis für Innovative Lehre (2017).

Grants & Collaborations

• Leading the project "The hidden disadvantage of costly control" (2010–2012)
• Member of the SFB International Tax Coordination (WU Vienna, 2008–2011)
• Collaborations with institutions like the Max Planck Institute for the Science of Human History

Her recent articles (2023–2025) analyze reciprocal behavior in task assignments, biased self-assessment countermeasures, and heart rate patterns in real-effort tasks, reflecting her experimental approach to understanding human behavior in economic contexts.