Gerd Peters

Gerd Peters is a Professor of Business Administration specializing in Marketing at the Faculty of Business and Economics, Eberswalde University of Sustainable Development. He holds the chair for Marketing (Professur für Betriebswirtschaftslehre, insbesondere Marketing) and maintains office hours by appointment at the Stadtcampus in Eberswalde. His contact details include email Gerd.Peters@hnee.de and phone +49 3334 657-420.

Education:

• 1998: Doctorate (Dr. rer. pol.) from Universität der Bundeswehr Hamburg; Dissertation: The profiling function of private labels in grocery retailing
• 1989–1993: Diploma in Business Administration with Marketing focus from Universität der Bundeswehr Hamburg; Thesis: Sports sponsorship as an image strategy of a consumer goods manufacturer

Research Focus: Professor Peters' work centers on marketing strategy with emphasis on retail branding, particularly private label development in grocery sectors, and sports sponsorship as corporate image-building tools. His research bridges theoretical marketing frameworks with practical applications in sustainable business contexts, reflecting the university's institutional focus.

Administrative Leadership: He served as internship coordinator (2002–2005), chaired the examination board for over a decade, and remains active in university governance as electoral committee member (since 2016) and examination board member until 2025. His decade-long faculty council membership (2002–2022) demonstrates deep institutional engagement.