Gerard Devney

Gerard Devney is a Lecturer in Public Relations and Marketing at the Manchester Metropolitan University Business School. He holds a BSc, MSc in Public Relations, and is pursuing a PhD in Arts Marketing. His research focuses on audience development in the performing arts and relationship marketing in the arts sector.

Education: BSc, MSc in Public Relations (2013), ongoing PhD in Arts Marketing. Professional background includes roles in public/private sector communications, two years as a language teacher in Japan, and work with organizations like PANDA and Creative Scene.

Research interests include post-pandemic impacts on the arts industry, integrated marketing practices to broaden public access to the arts, and international arts management. He presented at the AIMAC conference in Venice (2019) and won a best doctoral paper award in 2019.

Teaching responsibilities include undergraduate and postgraduate courses in Integrated Marketing Communication, Strategic Communications, Tourism Crisis Management, and PR. He actively supervises students exploring arts and culture promotion.

Notable recognition: Best doctoral research paper award (2019). Current focus includes grant proposals to study pandemic effects on the arts sector.