About
Georgia Wastell is a current PhD candidate in Marketing at the University of Adelaide, affiliated with the Adelaide Business School within the Faculty of Arts, Business, Law and Economics. She also serves as a tutor for undergraduate marketing courses.
- Education:
- Bachelor of Media (2020), major in Marketing
- Bachelor of Commerce (Honours) with First-Class Honours (2021)
Her research focuses on cancel culture and its impact on endorsed brands. Additional research interests include influencer marketing, brand scandals, consumer engagement, and consumer-brand relationships, reflecting her expertise in modern marketing challenges within digital media.
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