George Ghinea

Professor George Ghinea is a distinguished academic in the Department of Computer Science at Brunel University London's College of Engineering, Design and Physical Sciences. With over 350 publications and 33 successfully supervised PhD students, he leads cutting-edge research at the intersection of computer science, media studies, and psychology.

His educational background includes a PhD from the University of Reading (1999) where he pioneered the Quality of Perception (QoP) metric - a precursor to today's widely adopted Quality of Experience (QoE) concept. He holds multiple degrees with distinction from the University of the Witwatersrand in South Africa, including BSc, BSc (Hons), and MSc in Computer Science.

Professor Ghinea's research focuses on perceptual multimedia quality and human-centered e-systems, with particular emphasis on mulsemedia (multiple sensorial media) - his own conceptual framework extending multimedia to engage non-traditional senses. His work spans eye-tracking applications, telemedicine, multi-modal interaction, and ubiquitous computing. Current research explores mulsemedia integration in autonomous vehicles, security-enhanced systems, and accessibility solutions.

His publications reveal strong trends in multisensory computing (42% of recent works), telemedicine applications (28%), accessibility research (18%), and network optimization (12%). The work consistently bridges theoretical frameworks with practical implementations, often incorporating physiological data and user perception metrics.

• Distinguished Visiting Fellow of the Royal Academy of Engineering (2018)
• SPARC DUO-India 2020 Fellowship Programme recipient
• Principal Investigator for multiple EU Horizon 2020 projects
• Research featured in major media including BBC, Forbes, and Daily Telegraph

Professor Ghinea has secured substantial research funding through projects like the EU H2020 NEWTON initiative, Royal Academy of Engineering partnerships, and multiple Newton Fund collaborations. His supervision portfolio includes 33 PhD completions with diverse research spanning security behavior in Ghana, physiological QoE in VR, smart city adoption in Oman, and sustainable digital transformation in Qatar. He leads the IMUSY research group focusing on mulsemedia systems and human perception.

His laboratory work centers on the IMUSY research group where they develop mulsemedia applications integrating thermal, wind, and olfactory devices for enhanced user experiences. Current team projects include mulsemedia in autonomous vehicles (MulsEAV), physiological data for QoE assessment, and smart city adoption studies.