Genaro Solis Rivero

Genaro Solis Rivero is an Assistant Professor of Art at Baylor University, where he teaches graphic design with a focus on storytelling, branding, and conceptual strategies. He holds an MFA and BFA from Texas State University. His professional work includes leading branding projects for entities like Marioli Mexican Cuisine, Tensoshade, and TXdocs, emphasizing human-centered design and strategic visual communication. Recognized internationally, his accolades include Graphis Awards, LogoLounge publications, and AAF honors. Genaro also serves on the leadership team at Legacy79, a San Antonio branding agency, and actively mentors students, fostering their success in design competitions.

Education: MFA and BFA in Graphic Design from Texas State University.

Research interests center on systems-based design, brand identity development, and the intersection of critical thinking with visual storytelling. His design methodology prioritizes intentional problem-solving, as seen in projects like the Marioli rebrand and the Zachry Innovation Station exhibit. Notable achievements include over 40 professional design accolades and fostering student award-winning work in national competitions.