Gary Simpson

Gary Simpson is a Senior Lecturer at Aston Business School, part of the College of Business and Social Sciences at Aston University. He specializes in Operations and Service Management, with a focus on Data Envelopment Analysis (DEA), performance measurement, and educational technology innovation.

Education:

• Doctor of Philosophy (1996), University of Salford
• Certificate in Education (1996), University of Central England
• BSc Joint Honours in Science (Mathematics & Computer Science, 1987), University of Salford

Research interests include:

• DEA applications in education and business analytics
• Spreadsheet model development and validation
• Technology integration in higher education (e.g., gamification, VLEs)
• Educational policy evaluation through quantitative methods

His publications span DEA methodologies, FDI impacts, and education policy, with a focus on nonparametric techniques and efficiency analysis. Notable work includes comparative studies on school performance and gender-based GCSE outcomes.

Awards:

• Fellow of the Higher Education Academy

Administrative roles include Associate Dean for Learning and Teaching at Aston Business School, and membership in the Operational Research Society. He has supervised 3 academic works and contributed to educational technology initiatives like lecture capture systems and gamification research.