Gary S. Kaskowitz

Gary S. Kaskowitz is a Professor of Management at Moravian University's School of Business & Economics since 2003. He specializes in strategic marketing, branding, and the ethical dimensions of marketing. His expertise includes political marketing, storytelling in business contexts, and social media strategies. Kaskowitz holds a BS in Computer Engineering from the University of Illinois, an MBA from Averett College, and a PhD in Measurement and Statistics from the University of Maryland.

His research focuses on marketing principles for small businesses, consumer behavior analysis, and the intersection of morality and marketing decisions. He has consulted for both for-profit and nonprofit organizations, emphasizing brand development and revenue growth strategies.

Kaskowitz teaches courses in marketing management, consumer behavior, and market research. He advises the Moravian Marketing Group, a student organization applying marketing skills to real-world projects. His recent work explores archetypes in branding and Disney's immersive guest experiences.

He is a frequent speaker on marketing topics, with over 70 media appearances, and hosts the radio show 'Marketing 4.0.' He also serves as President of Sunrise Toastmasters and maintains a branding-focused blog.