Gareth Price

Gareth Price is a Senior Lecturer at the University of Chester, affiliated with the Faculty of Arts, Humanities and Social Sciences. With a career spanning over 30 years as a designer, programmer, and project manager, he specializes in multi-disciplinary design and explores intersections between society, design, and business to create engaging experiences through design thinking.

• BA (hons) in Graphic Design from University of Central Lancashire (1993)
• MA in Design from Liverpool John Moores University (1996)
• PGCert in Higher Education from University of Chester (2020)
• Certified LEGO Serious Play Facilitator (2006)

His research focuses on:

• Design thinking toolkits for non-creatives
• Flow design in individual/organizational contexts
• Organizational change measurement
• Culture mapping and social behavior analysis
• Cultural probes for qualitative insights

Teaching highlights include involvement with 16+ modules across 11 degrees over 20 years, and facilitating 350+ creative sessions as Creative Facilitator at Liverpool John Moores University. Professional experience spans diverse clients like BBC, NHS, and Sony across branding, digital products, and public events.