Gabriele Paolacci

Gabriele Paolacci is an Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. His research investigates consumer judgment and decision-making, with parallel work on methodological issues in behavioral sciences. He examines how decisions contradict rational choice theory and studies data collection practices using crowdsourced samples.

Dr. Paolacci teaches organizational behavior and managerial decision-making across multiple programs. He advocates for open science practices and serves as Associate Editor at Psychological Science. His research has been recognized with multiple ERIM awards and a VENI grant from NWO.

His recent publications explore competitive dishonesty, probabilistic outcome valuation, and social bias perception. Current projects investigate decision-making anomalies in consumer contexts.