About
Gabriel Buchbinder is a Visiting Assistant Professor of Finance at the University of Oregon's Lundquist College of Business, affiliated with the Department of Finance. His research bridges finance and marketing, focusing on investor behavior and advertising impact.
Research Interests: His work explores intersections of financial markets, behavioral economics, and marketing analytics. A key publication analyzes how Super Bowl commercials influence investor attention, reflecting his expertise in quantitative financial research.
Publications: His study on advertising exposure and investor attention (2021) offers insights into market reactions through data-driven analysis, published in the Financial Planning Review.
Contact: gbuch@uoregon.edu. Office located in Lillis 250C.
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