Göran Andersson

Göran Andersson serves as an Associate Professor in Tourism Studies and Senior Lecturer at Södertörn University's Department of Natural Sciences, Environment and Technology, maintaining active community collaboration with contact details 08-608 44 76 and goran.andersson@sh.se.

His research program critically examines sustainable tourism innovation through multiple interconnected lenses, prioritizing practical applications for destination resilience. Key thematic areas include:

• Events and professional meetings as economic drivers
• Sustainability frameworks across tourism value chains
• Destination organizational models and conceptual development
• Visitor experience design and attraction management
• Digital transformation in tourism business operations
• Hospitality service excellence systems
• Smart city-tourism integration
• Archipelago-specific tourism ecosystems