Frithiof Svenson

Frithiof Svenson is an Associate Professor holding dual roles: at UiT The Arctic University of Norway (Marine Business Development) and Osnabrück University of Applied Sciences (managing the professorship in Business Administration focusing on digitalized workplaces). His research bridges organizational decision-making, sustainability in consumption, and digital transformation. He has authored over 15 peer-reviewed articles and contributed to projects funded by the EU and Volkswagen Foundation.

• Education: PhD in Economics (2014, Universität Bremen), M.A. in International Relations (2007, Jacobs University), B.Sc. in European Studies (2004, TU Chemnitz).
• Research Interests: Intuition in managerial decisions, sustainable ICT consumption, macro-marketing strategies, and digital workplace dynamics.

His recent work analyzes how intuition influences sector-specific decision-making and explores sustainable practices in virtual brand communities. He teaches courses on entrepreneurship, risk management, and marketing at multiple universities.