Franck Cochoy

Franck Cochoy is a Professor at the Department of Business Administration, University of Gothenburg. His research focuses on consumer culture, retail history, and the sociotechnical mediations shaping market practices. He explores price display technologies, urban mobility, and material culture of consumption through interdisciplinary lenses.

Key research themes include the evolution of grocery store practices (1920s–present), price governance technologies, and the digitalization of retail systems. He collaborates with researchers like Johan Hagberg and Hans Kjellberg on projects analyzing historical and contemporary market dynamics.

Recent work examines bike-sharing logistics in urban spaces and the role of electronic shelf labels in modern supermarkets. His publications span journals like Socio-Economic Review and Organization, with a focus on understanding how material devices mediate economic and social interactions.