Francesca Bazzani

Francesca Bazzani is an Adjunct Professor at the University of Verona since 2022 and a Research Assistant on the R.I.D.E. project since February 2023. She holds a Master's degree in Marketing and Corporate Communication from the University of Verona.

• 20 years of professional experience in marketing roles (Marketing Manager, Norms and Standard Manager) at an international group's Italian affiliate
• Founder of CambiamentoInclusivo© approach for diversity and inclusion in Hospitality, Ho.re.ca, and Food&Beverage industries
• Lecturer in Marketing, Management, and Inclusive Culture subjects

Research Interests focus on:

• Conscious marketing and communication
• Business diversity and inclusion culture development
• Food sustainability and anti-food-waste policies

Teaching Assignments include courses in Corporate Identity and Business Ethics, International Marketing, and Management for Publishing Companies across various Master's and Bachelor's programs at the University of Verona.