Fran Reinert Ce

Fran Reinert Ce is a Teaching Assistant Professor of Marketing at the University of Wisconsin-Stevens Point's College of Professional Studies since 2022. Previously, they served as an Associate Professor of Marketing at Universidade do Vale do Itajai (UNIVALI), Brazil, from 2018 to 2022, and held professional roles including International Marketing Manager at Trade Junior – UNIVALI (2019-2020) and Founder & Partner at Bittencourt & Reinert Language School since 2004.

• Ph.D. in Business Management, UNIVALI (2018)
• M.A. in Corporate Social Responsibility, UNIVALI (2012)
• B.A. in Tourism Management and Hospitality, UNIVALI (2001)

Dr. Ce's research focuses on Consumer Behavior, Corporate Social Responsibility (CSR), and Sustainability in marketing contexts. Their work examines how businesses implement sustainable practices, communicate CSR initiatives, and engage with stakeholders across industries including hospitality, coffee, and tourism.

Recent publications highlight CSR in online communication, sustainability competencies in hotels, and dynamic capabilities in family businesses. Key themes include ethical branding, environmental management, and knowledge transfer mechanisms. They have contributed to journals such as Employee Relations, BBR – Brazilian Business Review, and Social Responsibility Journal.

Dr. Ce teaches courses including Principles of Business Analytics (BUS 330), Marketing Research (BUS 331), and Brand and Product Management (BUS 438). They are an active member of academic societies: Academy of Marketing, European Academy of Management, Academy of Management, and ANPAD (Brazilian Academy of Management) since 2013.