Flora Sun

Flora Sun is an Assistant Professor of Accounting at the School of Management, Binghamton University. Her research examines disclosure mechanisms and information production in capital markets, with a focus on media coverage dynamics and investor information processing.

• PhD in Accounting, Indiana University (2024)
• Master's in Professional Accounting, University of Texas at Austin
• BBA in Accounting and Finance, Hong Kong Polytechnic University

Her research specifically investigates:

• Determinants of business media coverage
• Impact of media on capital market efficiency
• Investor reliance on financial intermediaries (analysts, rating agencies)

Google Scholar publications reveal expertise in media influence on financial markets, after-hours trading reactions, and information intermediation across capital markets.