Fernando Bermejo

Fernando Bermejo serves as Associate Professor of Communication at Universidad Rey Juan Carlos in Madrid, Spain, while also holding the position of Research Director of Media Cloud and leading the Media Ecosystems Analysis Group at Harvard University's Berkman Klein Center. With over two decades of teaching experience, he has instructed Communication programs at IE University, Universidad Rey Juan Carlos, University of Syracuse in Madrid, and Universidad Pontificia de Salamanca.

His educational credentials include a Ph.D. in Communication from Universitat Autónoma de Barcelona and an M.A. from the Annenberg School for Communication at the University of Pennsylvania. Previously, he worked as Senior Analyst at Internet Research Group LLC and Research Analyst at CDNOW Inc.

Bermejo's research centers on media representation, mis/disinformation, information integrity, audience measurement, and comprehensive Internet measurement across people, content, infrastructure, and activity dimensions. He created the Net Data Directory to address measurement challenges and maintains significant expertise in online advertising evolution and communication commercialization. His scholarly approach bridges theoretical communication frameworks with practical data-driven media analysis.

His publication history reveals a consistent trajectory examining how digital environments construct and measure audiences, the economic mechanisms driving online content, and the societal implications of media commercialization. His work spans communication theory, media economics, and digital sociology with particular attention to how advertising ecosystems shape contemporary media landscapes and information integrity.

Professional engagements include serving as regional editor for Latin America on the Mapping Digital Media project and consulting for the Gates Foundation's media partnerships group. He has presented at significant academic conferences including the International Communication Association's 61st Annual Conference.

Bermejo leads the Media Ecosystems Analysis Group which develops methodologies for tracking media representation and misinformation across digital platforms. Media Cloud, his research initiative, provides data-driven analysis of online media ecosystems through comprehensive content analysis and measurement frameworks that have become essential tools for researchers studying digital media landscapes.