About
Dr. Federico de Gregorio is an Associate Professor in the Department of Marketing at the University of Akron's College of Business. With a PhD from the University of Georgia, he has been active in academia since 2005.
- Research Focus: Creativity, product placement, digital marketing, and AI in marketing
- Email: degrego@uakron.edu
His research explores the intersection of creativity and marketing effectiveness, with recent work examining ad blocker usage predictors, pseudo-reviews, and digital consumer behavior. He has published in top journals including the Journal of Advertising and International Journal of Advertising.
Selected article trends show specialization in:
- Consumer perception of creative content
- Digital advertising challenges
- Product placement across media
- Social media advertising avoidance
- Cultural marketing dynamics
- Advertising measurement metrics
Scientific recognition includes:
- 2021 Dean's Research Excellence Award
- 2014 Journal of Advertising Reviewer Award
He serves on multiple editorial boards and university committees including the Retention, Tenure, and Promotion Committee and the COB Research Advancement Committee.
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