Faical Akaichi

Faical Akaichi is Senior Lecturer in Rural Development & Food Marketing at Scotland's Rural College. His research applies behavioral economics and choice modeling to food systems, examining consumer behavior, livestock welfare policies, and sustainable food transitions.

Research investigates consumer willingness-to-pay for food attributes, policy impacts on dietary choices, and agricultural technology adoption. Current projects include precision livestock farming adoption and sustainable legume systems.

Supervises PhD students on animal welfare solutions and agricultural technology. Leads courses on demand analysis and policy interventions, with extensive publications in agricultural economics.