About
Fábio Lima is an Invited Associate Professor at the School of Social Sciences (ESCS) within Instituto Politécnico de Lisboa. He serves as Deputy Coordinator of the Postgraduate Program in Communication and Marketing in the Pharmaceutical Industry, with a focus on advertising and marketing.
- Education: Master's degree from ESCS (2012), thesis on e-commerce and B2B/B2C platforms.
His research interests center on digital account management, omnichannel strategies, and integrated communications within the pharmaceutical and animal health sectors. He has professional experience in media planning agencies like Lilly, Johnson & Johnson, CPCH, and CEVA (2010–present).
In 2015, Lima founded the communications agency MINT&CO, where he acts as Key Account Manager for over 30 brands.
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