Eun Soo Rhee

Dr. Eun Soo Rhee is a Professor in the Department of Mass Communication at Towson University's College of Fine Arts and Communication. Her academic work bridges advertising theory with practical applications in health messaging, social media dynamics, and international communication frameworks.

Education:

• Ph.D., University of Florida, 2011
• Master’s in Advertising, University of Florida
• B.A. in Advertising and Public Relations, Hanyang University, South Korea

Research focuses on critical advertising dimensions: marijuana advertising policy examining regulatory challenges, visual communication uncovering beauty standards in cosmetic surgery websites, and social media analyzing viral dynamics and postpartum mother support networks. She also investigates cultural portrayals in advertising campaigns.

Article trends reveal persistent exploration of message strategies across health domains, visual impact analysis, and cross-cultural advertising comparisons. Her work spans from foundational studies on antidepressant advertising (2012) to contemporary social media engagement patterns in youth sports (2024).

Her industry insights extend to practical applications in advertising campaigns, account planning, and ethical frameworks in advertising and public relations, though specific awards or funded grants aren't documented in this profile.