Eugene Chan

Eugene Chan is an Associate Professor in the Department of Marketing Management at the Ted Rogers School of Management, Toronto Metropolitan University. He holds a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan, along with an ARCT (Hons) in Piano Performance from the Royal Conservatory of Music, reflecting a multidisciplinary background.

His research lies at the intersection of consumer psychology, political ideology, health communication, and sustainability. He employs experimental and survey methods grounded in social science theories to understand how individuals make judgments and decisions in marketplaces and society. Key themes include the influence of political ideology on consumer behavior, strategies for effective marketing and health communication, and promoting environmentally sustainable choices. His work often explores how emotional, moral, and cognitive factors shape consumer decisions.

His recent publications span top journals such as Journal of Consumer Psychology, Global Environmental Change, Computers in Human Behavior, and Personality and Social Psychology Bulletin. These studies reveal consistent focus on behavioral interventions, ideological divides, health compliance, and environmental sustainability. Trends indicate a strong emphasis on moral psychology, emotional triggers, and real-world applications in public policy and marketing strategy.

Scientific Awards:

• Emerging Researcher Award, Australian and New Zealand Marketing Academy (2018)
• Dean’s Award for Excellence in Research by an Early Career Researcher, Monash Business School (2018)

He has secured research funding from diverse sources including the National Natural Science Foundation of China, ACR Transformative Consumer Research Grant, IHS Hayek Fund, and the Indiana Commission for Higher Education, supporting projects on fake news mitigation, brand revitalization, moral foundations, and pandemic behavior. He has taught at institutions worldwide, including the University of Toronto, Monash University, and Purdue University, demonstrating international academic engagement.

Eugene Chan serves in editorial roles for several journals, including as Associate Editor for Australasian Marketing Journal and International Journal of Consumer Studies, and as Special Issue Editor for Frontiers in Psychology. He also co-authored the 2nd Asia-Pacific edition of the textbook Consumer Behavior, contributing to marketing education. He advises students in consumer behavior and marketing research, though specific advisees are not listed.