Etieno Enang

Dr. Etieno Enang is an academic with a focus on organizational strategy, narrative analysis, and technological innovation. He currently coordinates the BUSINESS IN THE GLOBAL ECONOMY module (MKIB225) and contributes to research exploring storytelling in strategic contexts, Industry 4.0/5.0 transitions, and AI in education. His work bridges management theory with practical applications in organizational behavior and educational technology.

Research Interests:

• Strategy formulation through narratives
• Embodied sensemaking in crises
• Techno-economic transitions in manufacturing
• AI integration in academia

Recent Themes in Publications: His articles analyze storytelling's role in leadership, Industry 5.0's value-centric shift, and the adoption of AI tools like ChatGPT in teaching. This reflects a dual focus on qualitative organizational studies and applied technological inquiry.