Esra Arıkan

Esra Arıkan is an Associate Professor at İstanbul Bilgi University, Faculty of Economics and Administrative Sciences. She is based at the Santral İstanbul campus (L1-218) and teaches both undergraduate and graduate courses in marketing and consumer behavior. Her academic journey was completed entirely at Boğaziçi University, earning a B.A., MBA, and Ph.D. in Marketing.

Education:

• Ph.D. in Marketing, Boğaziçi University, Institute of Social Sciences (2003–2010)
• MBA, Boğaziçi University, Institute of Social Sciences (2001–2003)
• B.A. in International Relations and Political Science, Boğaziçi University, Faculty of Economics and Administrative Sciences (1996–2000)

Her research focuses on consumer-brand relationships, brand extensions, and emerging technologies in service environments such as service robots. She also investigates service recovery strategies, corporate social responsibility, and luxury brand management. Her work bridges traditional marketing theory with contemporary consumer behavior in digital and global contexts.

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Scientific Awards:

• No awards listed.

There is no information available about student advising, grants, labs, or research teams in the provided content.