Ernest Baskin

Dr. Ernest Baskin is Associate Professor and Chair of the Food, Pharma and Healthcare Department at Saint Joseph's University. His expertise spans consumer behavior, judgment and decision-making, with research published in top journals including Journal of Consumer Research and Journal of Marketing Research.

His work examines consumption decisions, consumer biases, and context effects using experimental methods. Recent research includes pandemic-related behavioral science, cross-cultural studies of prosocial behavior, food preferences, and replication studies in social science. Dr. Baskin has consulted for major firms including Google and PepsiCo.