Erjon Uka

Erjon Uka is a Lecturer at the Department of Administrative Sciences, Faculty of Economics, Metropolitan University of Tirana, concurrently serving as Advisor to the Minister of Tourism and Environment of Albania.

His educational background includes:

• Bachelor's in Economic Informatics with Business Management profile (2016)
• Bachelor's in Business Administration with Marketing profile (2019)
• Erasmus studies in International Management at the University of Bologna
• Doctoral studies at the Faculty of Economics, University of Tirana (since 2023)

His research focuses on digital-era business disciplines including campaign optimization across social and display networks, with strong emphasis on social capital dynamics, tourism management, and integrated marketing strategies. He specializes in translating theoretical frameworks into practical digital communication solutions, particularly evident in his teaching of 'Basics of Digital Marketing' and 'Digital Communication Management'.

Professional experience encompasses leadership roles as Head of Marketing & PR Department at Metropolitan University of Tirana, marketing coordination at Creative Business Solution, and public relations consultancy at Consulces. His governmental advisory position demonstrates applied expertise in tourism policy development.