Erik Gustafsson

Erik Gustafsson is a Senior Lecturer in Innovation and Entrepreneurship at the University of Gothenburg's School of Business, Economics and Law. His research focuses on entrepreneurship in creative industries, particularly fashion, examining the role of artistic knowledge in sustainable transitions. He received the prestigious Wallander Scholarship in 2020 for his project 'Fashioning a sustainable future?' exploring sustainable development in the fashion industry.

Research interests center on:

• Knowledge-intensive entrepreneurship
• Value creation beyond monetary metrics
• Sustainable innovation in fashion
• Creative industry ecosystems

He coordinates the Knowledge-Based Entrepreneurship master's program and teaches in both master's and industrial management programs. His research examines how universities can mobilize resources for social innovation through knowledge-intensive firms.