Eric Waarts

Eric Waarts is a Professor of Marketing at Rotterdam School of Management (RSM), Erasmus University. He serves as Vice-dean for Education and is a longstanding member of RSM's Management Team, overseeing a portfolio of over twenty degree programs and more than 7,000 students. He is actively involved in international academic networks, including CEMS, EFMD, and EPAS, and contributes to accreditation processes globally.

His research centers on competition analysis, innovation, and marketing strategy. He has published in leading journals such as Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management, and European Management Journal. His work explores strategic responses to market dynamics, innovation diffusion, and competitive positioning in complex business environments.

The most recent publications highlight his focus on business agility, IT-strategy alignment, and international retail expansion, particularly in multicultural European contexts. These works reflect a strong interdisciplinary approach linking marketing strategy with organizational change and technology integration.

• Honorary Member of the Dutch Institute for Marketing
• Register Marketeer (RM)

As Vice-dean, he leads educational strategy and program development at RSM. He supervises academic work and contributes to national and international accreditation bodies. His leadership extends to executive roles in CEMS and EFMD, shaping global management education standards. While specific grants are not listed, his involvement in large-scale educational and research initiatives indicates sustained funding and institutional support.

He is associated with research centers and academic alliances focused on management education and innovation, though no specific lab or research group is named in the text.